A website is basically a platform for advertising and promoting a business without putting much investment into it. Some people also use it to communicate important information or to impart knowledge on various subjects to people around the world. Hence, it is very important to create a website that is able to attract the right target audience. Web design plays a significant role in this aspect. It can literally make or break the purpose of the website.
You may have several ideas and promotional schemes to boost your website, but if the website itself is not presented in a professional way then you will not be able to reap maximum benefits from it. Your website visitors may come and immediately bounce over to another website if they are not able to easily understand the site structure and function of your site’s home page. So if the goal is to maximize the potential customer visits and keep them interested and engaged for a longer period of time, it is essential to get the help of someone like Web Design Proof.
A professional web designer will provide an efficiently designed and programed webpage. They should be well versed in the techniques and technology that can be used to enhance your ideas and styles. However, if you want to create a site yourself all you do need some basic knowledge of HTML and coding, even if you go with those “easy design” platforms. There are certain essentials that you should consider while developing and planning a website. Here are a few essentials a good website:
Essentials of a Good Website
You can use any title you want to name your website. It is always better to use a title that represents your product well. The title should be relevant and enough convincing to attract your target audience. The page title should be short and descriptive at the same point in time.
It is the most important part of a website. Most of the people will only visit your site if your content will be beneficially relevant for them. It should be informative and interesting to grab the attention of your visitors. You can use videos, audio, or pictures, as such types of content are often most preferred by people over written content, especially a younger audience. An easy way to do this is to write an article and then literally use it as a script for a Youtube video that links to the article and your website, attracting new customers and keeping them there longer! Make sure that get your content proofread so there are no grammar or spelling errors. Though these mistakes are small then can ruin your website’s reputation and undermine its authority in no time.
So you may be asking why to bother with written content if everyone just wants to watch a video? First, not everyone does! Second, You need that content full of keywords that help the search engine discover your page and serve your website to a potential customer who is looking for you! Do not skip this. For more on this go to my article about how essential content is for businesses.
Choosing a suitable layout of a website is very important since every visitor will have a different browser. You must choose a layout that is compatible with every browser, be it on a computer or mobile platform. Does it display the same on Android as it does on iPhones? I just had a client from Oklahoma City who for months did not know that on Android, his site was filled with Latin placeholder text. He only had seen it and designed it himself with Mac products. Go for commonly used fonts and sizes. Also, resist from putting too many pictures on your page. It will be quite distracting for the visitor and may even confuse them to the point they quit the page.
This is the easiest way to make your visitors stay for a long time browsing within your own site’s web pages. Link ides from one of your pages or blog/content section to other articles or pages within your own website. This is a perfect way to lead people to other parts of your website.
Linking ideas and words form your site to outside authoritative websites is a great way to get more love from the search engines. They love to see your desire to educate and help your website visitors. Make sure that it is a quality link and relevant to your site. You can add links in the content as well to direct the visitor to another page having similar information.
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This should be the most essential part of your web design. Do not avoid this aspect, as this will help your customers to get in touch with you with their suggestions and feedback.
Even though your website is created, uploaded, and live online, you will always need to make improvements and introduce new features to keep up with advancements in technology. A competent company can also help you to get maximized ranking with its extensive search engine optimization services. Here at Web Design Proof we only really handle the entry-level SEO (search engine optimization) but there are many great companies out there doing it. We recommend SEO Kraken.